Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Kamar Di Hotel Daima Padang
Article Sidebar
Main Article Content
Abstract
Abstract
The purpose of research is to determine the effects of Promotion mix to Room Purchasing Decision in Hotel Daima Padang. This type of research is quantitative with associative causal methods. The population in this study is the guests who have stayed with the monthly average is 1.555 people. Sampling technique is non probability sampling, using purposive sampling method. Number of sample in this research amounted to 94 people. Data collection using a questionnaire based with Likert Scale that tasted for validity and reliability. The results showed that: (1) Promotion mix is in the good category with a parcentage of 57%, (2) Puchasing decisions are in the good category with a percentage of 71%, (3) The results of the study using the t test showed that the five indicators of the promotion mix (Advertising, Personal selling, Sales promotion, Public relation and Direct marketing) room purchasing dicisions as the dependent variable significantly with the value of R square of 0,239.
Keywords: promotion mix, puchasing decision
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
Jurnal Pendidikan dan Keluarga is an Open Access Journal. The authors who publish the manuscript in this journal agree to the terms of Lisensi Creative Commons Atribusi 4.0 Internasional. This permits anyone to copy, redistribute, remix, transmit and adapt the work provided the original work and source is appropriately cited. This means: (1) Under the CC-BY license, authors retain ownership of the copyright for their article, but authors grant others permission to use the content of publications in Jurnal Pendidikan dan Keluarga in whole or in part provided that the original work is properly cited. Users (redistributors) of Jurnal Pendidikan dan Keluarga are required to cite the original source, including the author's names, Jurnal Pendidikan dan Keluarga as the initial source of publication, year of publication, volume number, issue, and Digital Object Identifier (DOI); (2) Authors grant Jurnal Pendidikan dan Keluarga the right of first publication. Although authors remain the copyright owner.
Most read articles by the same author(s)
- Yuliana Yuliana, YL, YL KONSUMSI MAKANAN ANAK BALITA DI DESA TANJUNG TANAH KECAMATAN DANAU KERINCI KABUPATEN KERINCI PROVINSI JAMBI , JURNAL PENDIDIKAN DAN KELUARGA: Vol 8 No 2 (2016): Vol 8 No 2 (2016)
- Trigian Wardinata, Yuliana Yuliana, Pengaruh Knowledge Management Terhadap Kinerja Karyawan Di Rocky Plaza Hotel Padang , JURNAL PENDIDIKAN DAN KELUARGA: Vol 10 No 2 (2018): Vol 10 No 2 (2018)
- Indah Septiani Putri, Yuliana Yuliana, Kepuasan Tamu Tentang Breakfast Di Royal Restaurant Grand Royal Denai Hotel Bukittinggi , JURNAL PENDIDIKAN DAN KELUARGA: Vol 10 No 1 (2018): Vol 10 No 1 (2018)
- Viola Witya Santika, Yuliana Yuliana, Pengaruh Kepuasan Kerja Terhadap Kinerja Karyawan Di Daima Hotel Padang , JURNAL PENDIDIKAN DAN KELUARGA: Vol 10 No 1 (2018): Vol 10 No 1 (2018)
- Asnidar Asni, Yuliana Yuliana, PENGELOLAAN PRAKTEK KERJA INDUSTRI (PRAKERIN) SISWA JURUSAN PERHOTELAN SMK NEGERI 6 PADANG , JURNAL PENDIDIKAN DAN KELUARGA: Vol 11 No 1 (2019): Jurnal Pendidikan dan Keluarga
- Syannaz Rizka Usman, Yuliana Yuliana, Pengaruh Penggunaan Buah Alpukat dan Virgin Coconut Oil (VCO) Terhadap Perawatan Rambut Rontok , JURNAL PENDIDIKAN DAN KELUARGA: Vol 11 No 02 (2019): Jurnal Pendidikan dan Keluarga
- Shelly Tri Utami, yuliana Yuliana, Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan di Bunda Hotel Padang , JURNAL PENDIDIKAN DAN KELUARGA: Vol 11 No 02 (2019): Jurnal Pendidikan dan Keluarga
- Desi Safiarti, Yuliana Yuliana, Penerapan Sistem Manajemen Keselamatan Dan Kesehatan Kerja Di Food And Beverage Department Premier Basko Hotel Padang , JURNAL PENDIDIKAN DAN KELUARGA: Vol 11 No 02 (2019): Jurnal Pendidikan dan Keluarga
- Amanda Ratna Dilla, Yuliana Yuliana, Pengaruh Keterlibatan Kerja Terhadap Produktivitas Karyawan Di Favehotel Olo Padang , JURNAL PENDIDIKAN DAN KELUARGA: Vol 11 No 02 (2019): Jurnal Pendidikan dan Keluarga
- Ayu Fransiska, Yuliana Yuliana, Pengaruh Periklanan Terhadap Minat Beli Kamar Di Imelda Hotel Waterpark Convention Padang , JURNAL PENDIDIKAN DAN KELUARGA: Vol 11 No 02 (2019): Jurnal Pendidikan dan Keluarga