Analysis of Tourism Village Products through Digital Marketing in Girimulyo Tourism Village

Article Sidebar

PDF (Bahasa Indonesia)
Published Jul 10, 2024
DOI: https://doi.org/10.24036/jpk/vol16-iss01/1351

Main Article Content

Made Prasta Yostitia Pradipta
Sekolah Tinggi Pariwisata Sahid Surakarta

Abstract

Rapid advancements in information technology have necessitated efficient use of data. This research evaluates the content on the Girimulyo Tourism Village website, [www.senatahadventure.com], in terms of completeness, speed, and efficiency through five dimensions of website facilities. By utilizing this technology, tourists can access comprehensive, timely, and efficient information. The data for this study were obtained by visiting the Senatah Adventure website and comparing it with other websites. This research employs five dimensions of information technology: information, communication, transactions, relationships, and technical excellence. The findings indicate that the website [www.senatahadventure.com] only meets the technical excellence dimension, which can be found via a Google search engine and has a fast-loading time. However, several deficiencies must be addressed to transform a website into a dynamic platform known to the broader community.

Article Details

How to Cite
PRADIPTA, Made Prasta Yostitia. Analysis of Tourism Village Products through Digital Marketing in Girimulyo Tourism Village. JURNAL PENDIDIKAN DAN KELUARGA, [S.l.], v. 16, n. 01, p. 48-64, july 2024. ISSN 2549-9823. Available at: <http://jpk.ppj.unp.ac.id/index.php/jpk/article/view/1351>. Date accessed: 01 sep. 2024. doi: https://doi.org/10.24036/jpk/vol16-iss01/1351.
ABNT APA BibTeX CBE EndNote - EndNote format (Macintosh & Windows) MLA ProCite - RIS format (Macintosh & Windows) RefWorks Reference Manager - RIS format (Windows only) Turabian
Issue
Vol 16 No 01 (2024): Jurnal Pendidikan dan Keluarga
Section
Tourism
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Lisensi Creative Commons
Jurnal Pendidikan dan Keluarga is an Open Access Journal. The authors who publish the manuscript in this journal agree to the terms of Lisensi Creative Commons Atribusi 4.0 Internasional. This permits anyone to copy, redistribute, remix, transmit and adapt the work provided the original work and source is appropriately cited. This means: (1) Under the CC-BY license, authors retain ownership of the copyright for their article, but authors grant others permission to use the content of publications in Jurnal Pendidikan dan Keluarga in whole or in part provided that the original work is properly cited. Users (redistributors) of Jurnal Pendidikan dan Keluarga are required to cite the original source, including the author's names, Jurnal Pendidikan dan Keluarga as the initial source of publication, year of publication, volume number, issue, and Digital Object Identifier (DOI); (2) Authors grant Jurnal Pendidikan dan Keluarga the right of first publication. Although authors remain the copyright owner.

References

Reference/Rujukan
Cawley, M. (2009). Tourism, Rural. International Encyclopedia of Human Geography: Volume 1-12, 1–12, V9-313-V9-317.
https://doi.org/10.1016/B978-008044910-4.00909-3
Irshad, H. (2010). Rural Tourism-An Overview. In Agriculture And Rural Development (Issue October).
Lapuz, M. C. M. (2023). The role of local community empowerment in the digital transformation of rural tourism development in the Philippines. Technology in Society, 74(June 2022), 102308. https://doi.org/10.1016/j.techsoc.2023.102308
Liu, Q., Gao, J., & Li, S. (2024). The innovation model and upgrade path of digitalization driven tourism industry: Longitudinal case study of OCT. Technological Forecasting and Social Change, 200(92), 123127. https://doi.org/10.1016/j.techfore.2023.123127
Mariani, N. W. R., Putra, P. R. D., Devanda, P. C. L., & Sunarto, I. P. (2022). Digitalisasi Pariwisata Berbasis Website di Desa Wisata Penglipuran Bali. Jurnal Mantik, 6(2), 2236–2244.
Mayasari, R., Febriantoko, J., Putra, R. R., Hadiwijaya, H., & Kurniawan, D. (2022). Digitalisasi Desa: Pilar Pembangunan Ekonomi Desa. Penerbit Nem.
Mumtaz, A. T., & Karmilah, M. (2022). Digitalisasi Wisata di Desa Wisata. Jurnal Kajian Ruang, 1(1), 1. https://doi.org/10.30659/jkr.v1i1.19790
Pradipta, M. P. Y. (2024). Pentingnya Konservasi Preventif Pada Benda-Benda Koleksi di Museum Kasunanan Keraton Surakarta. Jurnal Ilmiah Multidisiplin, 2(1), 1–16.
Puriati, N. M., & Darma, G. S. (2021). Menguji Kesiapan Pengelolaan Desa WIsata Berbasis Manajemen Modern Sebagai Penggerak Ekonomi Rakyat. Jurnal Manajemen, 7(2), 319–330.
Rosalina, P. D., Dupre, K., Wang, Y., Putra, I. N. D., & Jin, X. (2023). Rural tourism resource management strategies: A case study of two tourism villages in Bali. Tourism Management Perspectives, 49(October), 101194.
https://doi.org/10.1016/j.tmp.2023.101194
Setyowardhani, H., Susanti, H., & Riyanto. (2019). Optimalisasi Media Sosial sebagai Alat Promosi untuk Desa Wisata Lebakmuncang. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 3, 19–26. https://doi.org/10.31849/dinamisia.v3i2.2848.