PENGARUH HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KAMAR DI GRAND ROYAL DENAI HOTEL BUKITTINGGI
Article Sidebar
Main Article Content
Abstract
ABSTRACT This research aims to find out how much the Price and Location Influence on Room Purchase Decisions atathe Grand Royal Denai Hotel Bukittinggi. In making purchasing decisions there are five stages that are considered by constumers before making a purchase decision, recognizing needs, seeking information, evaluating alternatives, purchasing decisions, and post-purchase behavior. And any factors that are considered by guests when making purchasing decisions. These factors are products, places, promotions, prices, people, processes, and physical evidance. Sample in this study amounted to 90 samples with of incidental sampling. Data was collected using a questionnaire with a Likert scale. Analysis technique used in this study is descriptive analysis using multiple linear regression analysis. The results of this study have significantly influenced the price of the decision to purchase rooms at the Grand Royal Denai Hotel Bukittinggi with a score of 51.2% while the rest (48.8%) is influenced by other factors.
Keywords: Price, Location, Purchase Decision
Article Details
Jurnal Pendidikan dan Keluarga is an Open Access Journal. The authors who publish the manuscript in this journal agree to the terms of Lisensi Creative Commons Atribusi 4.0 Internasional. This permits anyone to copy, redistribute, remix, transmit and adapt the work provided the original work and source is appropriately cited. This means: (1) Under the CC-BY license, authors retain ownership of the copyright for their article, but authors grant others permission to use the content of publications in Jurnal Pendidikan dan Keluarga in whole or in part provided that the original work is properly cited. Users (redistributors) of Jurnal Pendidikan dan Keluarga are required to cite the original source, including the author's names, Jurnal Pendidikan dan Keluarga as the initial source of publication, year of publication, volume number, issue, and Digital Object Identifier (DOI); (2) Authors grant Jurnal Pendidikan dan Keluarga the right of first publication. Although authors remain the copyright owner.